Community Card — Targeted Direct Mail for Texarkana Neighborhoods
Not every business needs to reach the entire city. Some businesses just need to reach the right neighborhoods.
Our Community Card service gives you a dedicated postcard that goes only to the neighborhoods you choose. No sharing the mailer. No wasted coverage outside your service area.
What Is Targeted Community Advertising?
Targeted community advertising means you choose exactly which neighborhoods, zip codes, or areas receive your postcard. Instead of blasting your message to every home in Texarkana, you focus on the areas most likely to generate customers.
For example, a pizzeria might target the 3-mile radius around their location. A lawn care company might target specific subdivisions they service. A dental practice might target nearby family-oriented neighborhoods.
Your postcard is unique to your business — no other ads on the same piece — and it goes directly to the homes you want to reach.
Benefits of Community Card
Dedicated postcard. The entire piece is yours. No competing ads, no distractions.
Precision targeting. Choose specific zip codes, neighborhoods, or a radius around your location. You pay only for the homes you actually want to reach.
Higher response rates. Because your message is focused on a relevant audience, response rates tend to be higher than broad, untargeted campaigns.
Professional design included. We design your postcard from scratch or work from your existing branding.
Local market knowledge. We know Texarkana neighborhoods. We'll help you choose the right areas based on demographics, traffic patterns, and business type.
Who Is the Community Card Best For?
- Restaurants — reach homes within delivery or driving distance
- Home services (plumbers, electricians, HVAC) — target service-area neighborhoods
- Lawn care and landscaping — focus on subdivisions with yards
- Retail stores — reach the neighborhoods that actually drive to your location
- Medical and dental practices — target family-friendly zip codes
- Gyms and fitness studios — reach homes within a convenient drive time
- Auto repair shops — target neighborhoods you regularly serve
How We Select the Right Neighborhoods
Choosing the right neighborhoods is part science, part local knowledge.
We start with data: We look at zip code demographics including average income, homeownership rates, family status, and population density. We overlay your business type and typical customer profile.
We add local knowledge: We know which areas of Texarkana are growing, which neighborhoods have the demographics you need, and where your competitors are advertising.
We give you options: We'll present 2-3 targeting strategies with estimated reach and cost. You choose what fits your budget and goals.
No guesswork. No wasted spend.
Pricing
The Community Card is our main affordable dedicated postcard product — $200 to reach 2,400 homes. That works out to about $0.083 per home, which includes professional design, printing, USPS postage, and delivery. No setup fees. No hidden charges.
This is the most cost-effective way to get a dedicated postcard into Texarkana mailboxes: you join other local businesses in a shared mailer sent to 2,400 homes, which keeps the cost down while still giving you a full ad slot to yourself.
Community Card FAQ
What's the minimum number of homes I can target?
The Community Card reaches 2,400 homes per campaign, which is our standard affordable tier. For larger or more targeted runs, ask about the 9x12 Postcard (5,000 homes) or a Custom Campaign.
Is this the same as a shared "co-op" mailer?
The Community Card is our budget-friendly shared mailer: your ad runs alongside other local Texarkana businesses in a single mailer to 2,400 homes. It replaces our old Co-Op Postcard and remains the affordable entry point for testing direct mail. For a dedicated standalone postcard, see the 9x12 Postcard.
Can I target multiple neighborhoods with different messages?
Yes. We can run segmented campaigns that send different versions of your postcard to different areas. This is common for businesses with multiple locations or service areas.
How do I know which neighborhoods to choose?
We'll help you. We analyze your business type, typical customer, and budget to recommend the best targeting strategy.
What size postcard does the Community Card use?
Our standard Community Card uses a USPS-approved size (typically 6" x 4.25" or larger). The larger 9x12 Postcard format and other custom sizes are available as part of a Custom Campaign.
Start targeting your ideal neighborhoods →
Ready to Reach the Right Neighborhoods?
You don't need to mail the whole city. You just need to reach the right homes. Let us help you find them.
Compare with the 9x12 Postcard or see all pricing →