Direct Mail Advertising Rates — No Hidden Fees, No Surprises
Most ad agencies won't show you pricing until you call. We post ours right here.
Texarkana Spotlight believes small businesses deserve to know what they're paying before they commit. Below are the prices for each of our service tiers. All prices reflect the Texarkana TX/AR metro market.
Community Card — $200
Target a specific neighborhood or zip code with your own dedicated postcard.
| Volume | Price | Cost Per Home |
|---|---|---|
| 2,400 homes | $200 | ~$0.083 |
What's included: Neighborhood selection, custom design, printing, postage, and mailing.
Best for: Location-based businesses (restaurants, service areas, retail), targeted promotions, new location openings.
Learn more about Community Card →
9x12 Postcard — $450
Our premium standalone postcard mailer. Full 9" x 12" format sent to 5,000 homes across the Texarkana metro area.
| Volume | Price | Cost Per Home |
|---|---|---|
| 5,000 homes | $450 | ~$0.09 |
What's included: Full 9x12 postcard design, premium printing, postage, targeted mailing list, and delivery.
Best for: Businesses that want maximum visibility and impact, grand openings, high-ticket services, seasonal pushes.
Learn more about Double Spot →
Custom Campaign — Custom Quote
Full-service campaign built from scratch for your business. This is our most comprehensive offering.
| Service | Price Range |
|---|---|
| Strategy & planning | Custom |
| Professional design | Custom |
| Printing & mailing | Custom |
| Full campaign (all-in) | Custom |
What's included: Dedicated campaign strategy, professional design, premium printing, targeted mailing list, delivery.
Best for: Businesses launching a major promotion, multi-location campaigns, seasonal pushes, businesses wanting a full marketing partner.
Learn more about Custom Campaign →
How We Compare to Other Advertising
Digital Ads (Google/Facebook). Digital ads cost $0.50-$5.00 per click. A Community Card costs $0.083 per home and gets seen by 90% of households. Direct mail's cost-per-lead is often lower.
Radio. A 30-second spot on Texarkana radio runs $35-$150 per ad. Listeners tune out during commercials. A postcard sits on the counter.
Newspaper. Newspaper readership is declining. A quarter-page ad in the Texarkana Gazette costs $200-$400. Our Community Card reaches more homes for the same price.
Valpak. Valpak charges similar rates but uses standardized designs and national templates. We offer local expertise, custom design, and flexible packages.
Pricing FAQ
Are there setup fees?
No. Every package includes design, printing, and mailing. What you see is what you pay.
Is there a minimum commitment?
No. You can run a single campaign. No contracts, no long-term commitments.
Do you offer discounts for recurring campaigns?
Yes. We offer volume discounts for businesses that commit to regular campaigns. Contact us for custom pricing.
What affects the price?
Three factors: volume (how many homes), package tier, and design complexity. Our Community Card at $200 for 2,400 homes is the most affordable dedicated option.
Do you charge for design changes?
First design is included in every package. Revision rounds beyond the standard scope may incur a small design fee, which we'll quote upfront.
What's the difference between the Community Card and the 9x12 Postcard?
The Community Card ($200) targets 2,400 homes with a standard postcard format. The 9x12 Postcard ($450) is a larger premium format mailed to 5,000 homes — roughly double the reach with more space for your message.
Transparent pricing for Texarkana businesses. No surprises. No games.