Custom Direct Mail Campaign — Full-Service Advertising for Texarkana Businesses
Sometimes a standard package isn't enough. You have a specific vision, a major promotion, or a campaign that needs more than a slot in a shared mailer.
That's where our Custom Campaign comes in.
What Is a Custom Campaign?
A Custom Campaign is our most comprehensive service. It's a fully tailored direct mail solution built from scratch around your business, your audience, and your goals.
Unlike our packaged services (Co-Op Postcard, Community Card, Double Spot), a Custom Campaign involves:
- Dedicated strategy — we help you define your offer, audience, and campaign goals
- Professional design — custom layouts, photography coordination, advanced branding
- Premium materials — your choice of paper stock, finishes, sizes, and formats
- Precision targeting — custom-built mailing lists based on demographics, geography, and behavior
- End-to-end management — one point of contact from concept to delivery
This is the service for businesses that want a true marketing partner, not just a postcard slot.
Benefits of a Custom Campaign
Total control. Every element of your campaign is customized — size, design, paper, finish, targeting, and timeline.
Maximum impact. Premium materials and professional design create a postcard that feels substantial. People don't toss it — they read it and keep it.
Strategic partnership. We don't just print and mail. We help you craft the offer, choose the audience, and measure the results.
Scalable. A single campaign targeting 2,000 homes or a multi-wave campaign reaching 50,000 homes. We scale to your needs.
Complete package. Strategy, design, printing, mailing, tracking — you get one invoice, one point of contact, no surprises.
Our Custom Campaign Process
Step 1: Strategy Session. We sit down and talk through your business goals, target audience, offer, budget, and timeline. We review past campaigns (if any) and identify what's worked.
Step 2: Audience Definition. We build a custom mailing list using zip codes, demographics, radius targeting, and any criteria that matters to your business.
Step 3: Creative Development. Our designers create 2-3 concepts for your postcard. You choose the direction. We refine until it's perfect.
Step 4: Production. We print your campaign on premium materials with professional finishes. We handle every detail.
Step 5: Mailing & Delivery. We apply postage and mail to your custom list. Delivery is tracked and confirmed.
Step 6: Results Analysis. After the campaign, we review response data, discuss what worked, and plan your next move.
Who Is a Custom Campaign Best For?
- Major promotions — big sales, grand openings, seasonal pushes where you want maximum impact
- Multi-location businesses — coordinate messaging across multiple service areas or locations
- Professional services — attorneys, financial advisors, healthcare providers who need premium positioning
- Real estate agents and developers — open houses, new developments, property launches
- Established businesses — you've tested direct mail and you're ready to scale with a custom solution
- Nonprofits and fundraisers — campaign-specific messaging with audience targeting
Pricing
Custom Campaigns are priced individually based on scope, volume, materials, and design complexity.
Typical range: Custom Campaigns start where our packaged services top out and scale from there. We'll work with your budget to design a campaign that delivers results.
Custom Campaign FAQ
How is a Custom Campaign different from the Community Card?
The Community Card is a standardized product (fixed size, paper, format) that we target to neighborhoods of your choice. A Custom Campaign is built from the ground up — we invent the format, select the materials, and design a strategy specific to your business.
What sizes and formats are available?
Nearly any USPS-mailable format: standard postcards, jumbo postcards, folded self-mailers, letter-size mailers, dimensional mailers. We'll recommend what fits your message and budget.
Can you help me with the offer and copywriting?
Yes. Our strategy session includes offer development and copywriting. We'll help you craft a message that converts.
What's the typical timeline for a Custom Campaign?
Plan for 2-3 weeks from strategy session to mail delivery. Rush timelines are possible depending on complexity.
Do you only serve Texarkana businesses?
We primarily serve the Texarkana metro area, but we can coordinate campaigns for businesses in surrounding regions. Contact us to discuss.
Ready to Go All In?
Sometimes a standard package isn't enough. If you're ready for a campaign that's fully tailored to your business, let's talk.
See how Double Spot compares, or view our pricing →